Extreme sports are all about adrenaline, freedom, and pushing boundaries. But what if we add a touch of marketing magic? Recently, our photographs, taken during a parachute jump over the iconic Palm Jumeirah in Dubai, became part of an American Express advertising campaign. And this is just one of thousands of success stories: these images, uploaded to stock photo platforms, have already been featured in advertising campaigns worldwide, inspiring brands and their audiences.

A few years ago, I published a series of articles on the topic of “Marketing Through Extreme Sports,” exploring how brands use vivid, emotional imagery to attract audiences. It was hard to imagine back then that our photographs would become so popular. One of the shots captures the moment of the jump: a figure with a parachute gliding over the turquoise waters and artificial islands of Dubai, with a stunning view of Palm Jumeirah. This frame embodies freedom, risk, and dreams—qualities that major companies highly value for their campaigns.

And now, American Express has chosen precisely our photographs for its advertising. Marketers added the ACBA and American Express logos to this image, along with an inspiring slogan that perfectly conveys the essence: the American Express card is more than just a payment tool—it’s a ticket to a world where anything is possible, even a flight over Palm Jumeirah. At the bottom, there’s an image of a gold card and contact information, making the message even clearer. However, American Express is just one of many brands that have used our photos. Over the past few years, they have been featured in thousands of advertising campaigns worldwide, from local startups to global corporations, proving the universal appeal of the emotions evoked by flight.

For us, this has been not only a pleasant surprise but also a confirmation of what was discussed in those articles. Extreme imagery captivates. It creates an emotional connection with the audience and sparks a desire to be part of something bigger. American Express, like many other brands, bet on the association with dreams and freedom—and it paid off.

This story is a vivid example of how flight is becoming a global trend that is even infiltrating the world of advertising. Justfly.Tech’s mission is to make indoor skydiving tunnels accessible in every city worldwide, creating a space for entrepreneurs, investors, and freeflyers. We want to inspire people from different cities and countries to take flight, showing that it’s not only an thrilling adventure but also part of modern culture. If major brands like American Express are using flight imagery in their campaigns, perhaps it’s a sign to consider opening a wind tunnel in your city. Let’s work together to make flight accessible to everyone!

Viktor Kozlov
Guinness World Record Holder (Longest Indoor Freefall)
Author of “Indoor Skydiving Revolution: Wind Tunnel in Every City of the World”